PawmarkEvery brand has a markWhat’s yours
Logos on grain-free kibble bags. Packaging that makes a $40 dog shampoo feel worth it. Brand systems that turn a neighborhood groomer into a lifestyle destination.
Miso & Co.
Cat Café — Logo & Identity
“A single mark that says everything.”
A minimalist wordmark and custom ligature for a neighborhood cat café in Portland. The brief: feel like a Japanese import stocked by a Brooklyn bookstore. Result: a 3-month waitlist for branded merchandise.
Fetch & Forage
Dog Food DTC — Full Packaging
“Shelf presence that converts at 3 feet.”
Grain-free kibble brand launching on Chewy. Needed to signal "premium" without screaming "expensive." We built a packaging system with debossed logos, spot UV on the paw icon, and a matte laminate that feels like picking up a hardcover book.
Lather & Lead
Grooming Studio — Brand System
“From neighborhood groomer to lifestyle destination.”
A mobile dog grooming startup in Austin wanted to compete with the boutique studios. We gave them a brand that looks like it belongs in a design magazine: a geometric dog silhouette mark, a warm neutral palette, and a van wrap that stops traffic.
Rootwell Pets
Supplement Brand — SuperZoo Launch
“Built to win shelf space at SuperZoo.”
A functional pet supplement brand launching at SuperZoo needed to stand out among 3,000 exhibitors. We designed a full brand identity, trade show booth graphics, and a packaging system across 12 SKUs that went from concept to print in six weeks.
Meridian Pet Health
Vet Chain — Omnichannel Rebrand
“A national rebrand that had to work everywhere.”
A 47-location veterinary chain undergoing post-merger consolidation needed a brand that unified three legacy identities without alienating existing clients. We delivered a full omnichannel system: clinic signage, scrubs, app UI, digital ads, and a brand voice guide.
Every deliverable is a physical object someone will hold.
Brand Identity
Logos, wordmarks, and marks that live on grain bags, supplement tubs, and clinic doors. Built to scale from a single SKU to 47 locations.
Packaging Design
Shelf-ready packaging with debossed logos, spot UV finishes, and matte laminates. We design for the 3-foot rule: it has to stop someone mid-aisle.
Brand Systems
Full omnichannel systems: typography, color, photography direction, tone of voice. One kit that governs everything from Chewy listings to trade show booths.
Digital & DTC
Chewy listing assets, Instagram templates, and app UI that carry your brand offline identity into every digital touchpoint.
Trade Show & Environmental
Booth graphics, van wraps, and clinic signage. We have designed for SuperZoo, Global Pet Expo, and VMX.
Brand Audit
A scored assessment of your current brand presence: logo quality, packaging hierarchy, digital consistency, and competitive positioning.
Brands that now live on shelves.
“Pawmark gave us a brand that felt like it had been around for 10 years on day one. Our Chewy listing CTR tripled after the rebrand.”
Jenna Calloway
Founder, Fetch & Forage
“We were three separate vet brands after our merger. Pawmark unified us into one identity that every clinic — and every patient — recognized within a month.”
Dr. Marcus Webb
Chief Marketing Officer, Meridian Pet Health
“The packaging they designed for our SuperZoo debut generated more booth traffic than any other first-time exhibitor in our row. The spot UV paw print was the conversation starter.”
Priya Nair
Co-Founder, Rootwell Pets
“I run a cat café. I didn't think I needed a 'brand.' Pawmark showed me the difference between a logo and a mark. We sold out our merch in 48 hours.”
Tom Okafor
Owner, Miso & Co.
“Our mobile grooming van is now the most photographed vehicle in Austin. We get DMs asking about the brand every single week.”
Cassandra Reyes
Founder, Lather & Lead
“The brand guidelines they delivered are the most thorough document our team has ever worked from. Every designer we hire understands the brand on day one.”
Derek Hollingsworth
VP Marketing, NovaPet
“Pawmark gave us a brand that felt like it had been around for 10 years on day one. Our Chewy listing CTR tripled after the rebrand.”
Jenna Calloway
Founder, Fetch & Forage
“We were three separate vet brands after our merger. Pawmark unified us into one identity that every clinic — and every patient — recognized within a month.”
Dr. Marcus Webb
Chief Marketing Officer, Meridian Pet Health
“The packaging they designed for our SuperZoo debut generated more booth traffic than any other first-time exhibitor in our row. The spot UV paw print was the conversation starter.”
Priya Nair
Co-Founder, Rootwell Pets
“I run a cat café. I didn't think I needed a 'brand.' Pawmark showed me the difference between a logo and a mark. We sold out our merch in 48 hours.”
Tom Okafor
Owner, Miso & Co.
“Our mobile grooming van is now the most photographed vehicle in Austin. We get DMs asking about the brand every single week.”
Cassandra Reyes
Founder, Lather & Lead
“The brand guidelines they delivered are the most thorough document our team has ever worked from. Every designer we hire understands the brand on day one.”
Derek Hollingsworth
VP Marketing, NovaPet
Download the Pet Brand Playbook
30 pages on building a pet care brand identity that sells — from naming and logo briefs to packaging finishes and trade show strategy.
- 5 logo brief frameworks for pet brands
- Packaging finish guide: matte vs gloss vs spot UV
- Pantone selection for pet food vs wellness
- SuperZoo booth checklist
Start Your Brand Audit
A 15-minute interactive quiz that scores your current brand presence across logo quality, packaging hierarchy, digital consistency, and competitive positioning.
Your scores appear after completing the audit.
Takes 15 minutes. Personalized results delivered instantly.